Who we are

BUILT
DIFFERENT.

DeadBlock Customs is a custom PC building operation with one belief —
your machine should mean something.

01
Where DeadBlock came from.
// The Origin

DeadBlock Customs started the way most things do — with a problem. Custom PC builders were everywhere, but none of them were building anything worth remembering. The machines worked. The cables were managed. The thermals were fine. But they all looked the same, felt the same, and meant nothing to the person sitting in front of them.

"A PC sits on your desk every day. It should feel like it belongs to you."

The idea was simple: what if a custom build wasn't just a tool, but an art piece? What if the inside of your case told a story — a scene, a world, something handcrafted and intentional? That question led to the concept of Lego-integrated builds — themed art installations hand-placed inside fishtank cases, fused with real performance hardware.

DeadBlock Customs is still early. The first three builds are in development. But the foundation is set — a brand built on craft, creativity, and hardware that actually means something to the person who owns it.

How We Work

OUR PHILOSOPHY

01
TRANSPARENCY FIRST

We charge for labor. Parts are sourced at cost and fully itemized on every quote. You see exactly what you're paying for — no markups, no surprises, no guesswork.

02
BUILT TO LAST

Every build goes through extended stress testing before it leaves. Hong runs the software validation. Gené does final inspection. Nothing ships until both of us sign off on it.

03
YOUR MACHINE, YOUR WAY

No pre-configs. No cookie cutter builds. Every system is spec'd around your actual needs — the way you work, play, and want your setup to look and feel.

04
ART IS NOT OPTIONAL

The Lego art concept isn't a gimmick. It's the core of what we do. Every catalog build and every custom commission is a creative project as much as it's a technical one.

05
DOCUMENT EVERYTHING

We photograph and video every build. Build logs go on the blog and YouTube. If you want a personal reel of your build coming together, just ask — we're already filming it.

06
SMALL ON PURPOSE

We're not trying to be a factory. Every build gets our full attention. That's the point. As we grow, the craft stays the same — only the scale changes.

The Idea

THE LEGO ART CONCEPT

The concept is straightforward: Lego minifigures and bricks, hand-placed inside a fishtank-style PC case, creating a themed scene that lives alongside the hardware. Not sitting on top of it. Not a sticker or a skin. Actually built into the machine.

The result is a PC that looks completely different from every angle. Open side panels expose the scene. The water cooling loop — if there is one — becomes part of the world. The components are chosen to complement the aesthetic, not fight it.

Each catalog build has a fixed theme. Each custom commission starts with a conversation about your world — what you want inside the case, what it means to you, and how the hardware should serve that vision. No two builds will ever be identical.

Fishtank Cases Hand-Placed Lego Themed Scenes Water Cooling Limited Runs Custom Commissions
// Current Builds
🤿
THE DEEP
Scuba · Water Cooled · Performance
In Dev
🏗️
UNDER CONSTRUCTION
City Builder · Air Cooled · Entry
In Dev
🌸
ADELYNN'S WORLD
Friends · Air Cooled · Entry
Personal
🍍
BIKINI BOTTOM
SpongeBob · Fishtank · TBD
Planning
View All Builds →
The People

THE TEAM

🎨
Co-Founder
GENÉ LUKE
// LegoMortis

Designer, builder, and the creative vision behind every DeadBlock machine. Gené is responsible for the concept, aesthetics, hardware assembly, and the Lego art installations that define each build. The brand is his — built from scratch with a belief that custom PCs should be worth looking at, not just worth using.

Creative Direction & Brand Design
Hardware Assembly & Cable Management
Lego Art Installation & Scene Design
Build Photography & Documentation
Client Consultation & Quoting
💻
Co-Founder
HONG
// Software Engineer

The technical backbone of every build that ships. Hong brings a software engineering background to the quality assurance side of DeadBlock — handling OS configuration, driver optimization, stress testing protocols, and ensuring every machine passes his standards before it reaches a customer. If it's leaving the shop, Hong has tested it.

OS Configuration & Driver Optimization
Stress Testing & Burn-In Validation
Software QA & Systems Testing
Overclock Validation & Stability Testing
Technical Documentation